Will Cook

UX/UI Design Professional Certificate

2020 - 2021

University of California San Diego

• Practical knowledge of UX principles, software, and techniques for analysis
• Significant focus on research, data collection, and psychology of human-computer interaction (HCI)

Art Director

2022 - 2023

InnoVision Marketing Group

Valley View Hotels and Casinos:

• Generated visually appealing promotional materials, such as brochures, newsletters, flyers, and digital advertisements.
• Designed captivating visuals for various marketing collateral to engage customers and promote the Valley View brand.

Island Fin Poké Co.
& Huey Magoo’s Chicken Tenders:

• Crafted compelling advertising layouts for print materials, including flyers, banners, and posters.
• Designed eye-catching outdoor signage to enhance brand visibility and attract customers.
• Implemented effective web marketing strategies to increase online presence and drive customer engagement.
• Promoted events through various marketing channels, including digital platforms and social media.

Palomar Health Medical Group:

• Generated a variety of healthcare documents, including Patient Forms, Patient Education Materials, Wayfinding and Signage, Safety and Emergency Preparedness Materials, and Staff Training Materials.
• Development of informational graphics and illustrations to enhance the understanding of healthcare concepts and improve patient experiences.

Branding and Logo Development:

• Created unique and impactful logos that accurately represented clients’ brands and values.
• Presented branding concepts and strategies to clients, showcasing the visual elements and explained the rationale behind the designs.

Senior Graphic Designer

2021 - 2022

Alternative Strategies

As the Senior Graphic Designer at Alternative Strategies, my primary responsibilities involved:

• Designing event promotion signage to effectively promote various events.
• Creating visually engaging graphics for social media platforms.
• Developing branding elements and logos for clients.
• Illustrating and designing menus for restaurants and establishments.

Our clients included well-known local businesses such as Breakfast Republic, The Original 40 Brewing Company, Barleymash, City Tacos, and The Smoking Gun.

Graphic Designer / Production Artist (contract)

2019 - 2019

IDW Publishing

• Art prep- processing pencil and/or ink roughs for lettering
• Script review and input (dividing story into panels)
• Lettering including SFX (sound effects) and any supporting graphics
• Implementing ongoing changes and adjustments from editors
• Paste up and submission for final approval
• Adhered to strict branding guidelines from companies like Disney, CBS, Sega and Hasbro.

Graphic Designer (contract)

2018 - 2019

Chuze Fitness

• Print + web production work (i.e., manuals, sales sheets, digital banner ads)
• Typography
• Color Management
• Billboard design
• Exterior window clings
• Image archive organization
• Creating icons/badges
• Maintained lean + corporate design aesthetic
• Demonstrated expert proficiency in Photoshop, Illustrator + InDesign
• Followed branding and style guides provided

Illustrator / Layout Artist

2015 - 2018

TPub Comics

• Graphic Novel Series “Man of Medan”Story by Terry Mayo
• Roughs and character design
• Pencils and Inks
• Letters and editing
• Layout and page/panel design
• Cover (2 variants) • Prepress
• Signings and Promotion
• San Diego Comic-Con “Creative Connection All-Stars” Panel 2018

Graphic Designer (contract)

2014 - 2014

Garden Fresh Restaurants (dba Souplantation & Sweet TomatoesRestaurants)

• Magazine and newspaper ad design
• POP and In-store signage
• Packaging
• Photography shoot direction including food styling and digital imagecorrection
• Infographics
• Followed branding and style guides provided

Web Designer / Project Manager

2007 - 2013

Zoovy, Inc.

• Ecommerce store and Responsive design for mobile devices using AdobeCreative Suite
• Liaison between clients and developers throughout the design and build process
• HTML and CSS editing• Live testing and problem solving
• Store updates and maintenance
• Followed branding and style guides provided